The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?
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This article extends the understanding of what impels buyers to contact particular sellers in online business-to-business (B2B) marketplaces, which are typically characterized by sparse social structures and concomitant limitations in observing social cues.
The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?
The Online Shadow of Offline Signals: Which…
The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?
This article extends the understanding of what impels buyers to contact particular sellers in online business-to-business (B2B) marketplaces, which are typically characterized by sparse social structures and concomitant limitations in observing social cues.