Industry Platforms Research

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Moving toward Autonomous Solutions: Exploring the Spatial and Temporal Dimensions of Business Ecosystems

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Moving toward Autonomous Solutions: Exploring the Spatial and Temporal Dimensions of Business Ecosystems

Thomas Frandsen
,
Jawwad Z. Raja
, and
Isabelle Fabienne Neufang
Mar 8, 2023
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Moving toward Autonomous Solutions: Exploring the Spatial and Temporal Dimensions of Business Ecosystems

www.industryplatforms.org

Incorporating smart digital technologies has been an inevitable next step in transforming manufacturing firms, evident in the emergence of digital servitization. In this paper, we examine how change toward digital servitization is unfolding in the offshore wind industry. We report on an in-depth longitudinal case study of a solution provider and other actors in an ecosystem. We contribute by drawing on activity theory to explain the development of autonomous solutions as epistemic objects. Although digital solutions suggest the compression of time and space, we find instead that spatial-temporal expansion helps us understand the development and co-evolution of business ecosystems, which we describe as being in a state of flux, akin to the movement of an amoeba. Furthermore, we explain how epistemic objects, mediated by using tools, enable the move toward autonomous solutions that create value. In so doing, we argue that ‘autonomous’ solutions are never completely autonomous in the sense that they can exist on their own as objects; they require many other mediating tools to bring them into existence and through which they evolve. Lastly, our findings provide valuable insights into how practitioners may develop advanced digital solutions in their ecosystem to expand expertise networks and foster closer collaboration.

See more at Frandsen, T., Raja, J. Z., & Neufang, I. F. (2022). Moving toward autonomous solutions: Exploring the spatial and temporal dimensions of business ecosystems. Industrial Marketing Management, 103, 13-29. Doi: https://doi.org/10.1016/j.indmarman.2022.03.004

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Moving toward Autonomous Solutions: Exploring the Spatial and Temporal Dimensions of Business Ecosystems

www.industryplatforms.org
A guest post by
Thomas Frandsen
I am Associate Professor at Copenhagen Business School with researh interest in product, service and data integration as well as management and analytics. Program Coordinator for the CBS MSc EBA - General Management and Analytics Program.
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A guest post by
Jawwad Z. Raja
Associate Professor at Copenhagen Business School, Denmark.
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A guest post by
Isabelle Fabienne Neufang
I am a PhD Fellow at Copenhagen Business School. My research focuses on digital technological change in organizations driven by emerging technologies. I am interested in the communicative constitution of organization, temporality and future-making.
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