Building on an in-depth study of a manufacturing company’s shift from a product to a product-service business model, Visnjic et al. (2021)…
Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices
Managing the Transition to a Dual Business…
Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices
Building on an in-depth study of a manufacturing company’s shift from a product to a product-service business model, Visnjic et al. (2021)…