This study outlines diverse avenues that manufacturers can pursue when embarking on digital servitization (DS) endeavors. Building on the DS and modularity literature, the research maps out the strategic trajectories of product–service–software (PSSw) configurations. Employing the inductive theory-building approach, the study collected empirical data through a workshop with focus groups of 15 servitization manufacturers, an on-site workshop (in-depth case study), semi-structured interviews, observations, and an archival data study.