Digital transformation in the B2B context: A review, theorisation and future perspectives
by Kyrdoda, Y., Marzi, G., & Vianelli, D.
Digital transformation reshapes business models and enhances value delivery, significantly impacting business-to-business (B2B) ecosystems. This study examines this transformation through a network perspective, using the Actor-Resource-Activity (A-R-A) model to explore its implications for B2B environments. Through a Bibliometric-Systematic Literature Review, it synthesizes existing knowledge, identifies key research themes, analyzes their theoretical foundations, and highlights significant findings. The study also introduces a revised A-R-A model to reflect the role of digitalisation in B2B networks. It concludes with future research directions and discusses the theoretical and practical implications.
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Kyrdoda, Y., Marzi, G., & Vianelli, D. (2025). Digital transformation in the B2B context: A review, theorisation and future perspectives. Industrial Marketing Management, 129, 182-196. doi: https://doi.org/10.1016/j.indmarman.2025.05.008