Abstract:
By integrating artificial intelligence (AI) platforms into their processes, firms aim to enhance their strategic capabilities and gain a competitive advantage. This study investigates the impact of such platforms on value generation within solution-based strategies, proposing two connected mechanisms. First, AI platforms foster collaborative value systems between firms and value-chain agents across the stages of the solution delivery process (i.e., problem identification, solution development, and solution implementation). Second, such cooperation could foster the development of situating capabilities (i.e., grounding, bounding, and recasting), which are conceptually linked to the mitigation of situated agency constraints that stifle value creation within productive systems. These relationships underscore the value generation potential of AI platforms for solution providers, extending the premise of situated AI capabilities to the organizational and inter-organizational level. Data collected from 570 Spanish manufacturing firms in 2023 reveals that firms utilizing AI platforms exhibit greater cooperative and situating capability-building behavior during the problem identification and solution implementation stages. However, no significant association is found between AI platforms and the more creative stage of solution development. The study provides novel insights into the interplay between AI platforms, user cooperation, situated agency, and strategic capabilities as drivers of value generation and advancement of the AI-dominated paradigm. Theoretical and practical implications are discussed.
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Reference: Vaillant, Y., Lafuente, E., & Vendrell‐Herrero, F. (2025). AI platforms as cooperation enablers favoring the development of strategic situating capabilities within solution delivery ecosystems. Journal of Product Innovation Management. doi: https://doi.org/10.1111/jpim.12807